We're proud to announce Brit Award winners, Rudimental as the new faces of our Autumn/Winter 2016 campaign.
After the success of the Spring/Summer ‘16 capsule collection with Jess Glynne our flair for collaboration with groundbreaking British talent is once again proven as Rudimental have recently sold-out London’s 16,000 capacity O2 Arena and completed a worldwide, sold-out headline tour across Asia, America and Australia, Rudimental remain one of the most exciting and diverse UK musical collectives dominating the charts.
The band have also found a huge fan in no other than global megastar Ed Sheeran. They collaborated on the infectious smash singles “Bloodstream” and “Lay It All On Me”. The track has now sold over 1.6 million singles worldwide.
On 18th May, we will share the Autumn/Winter 2016 collection and the band‘s shoot live on Snapchat (benchofficial) in real time. A friend of Rudimental, Bridgette Amofah, will also be part of the new campaign. Bridgette was asked to join the band 2 years ago as one of their tour vocalists and has since travelled the world with them. Following the shoot, Rudimental will be performing live with Gorgon City in Central Park.
Rudimental’s thoughts on the collaboration: “It’s great to be working with a brand with its history so firmly rooted in British dance music. We’ve grown up with Bench around us so we’re really excited to be a part of their new campaign.”
© Sammy Roenfeldt Photography